Designed and imagined by Lauren and Luela, two friends navigating the fashion industry with extensive design experience. Our elevated basics are inspired and designed for the modern, fearless woman. We embrace womanhood and celebrate women’s bodies of all types. LUELLE is the first intimate brand to sell and market underwear online displaying pubic hair tastefully.

Icon for Happy Worker

Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

Icon for Non-toxic Dyes

The materials in this collection are free from AZO dyes and phthalates.

Available online