Monarc Jewellery is a brand based in London with an emphasis on intelligent design, premium materials and bespoke service. Its objective is to create modern, classic jewelry to be worn now and passed on to future generations. Founder and managing director Ella Drake originally hails from New Zealand, coming to the jewelry trade via a lucrative career in modelling. It was through booking a shoot with Vogue Gioiello (Vogue Jewelry edition) that she cemented her passion for fine jewelry, going on to study at the prestigious Florence campus of the Gemological Institute of America (GIA). While Monarc Jewellery offers a substantial ready-made, seasonal collection, its bespoke service represents the core of its ethos. Ella works one-on-one with her bespoke clientele, to create unique pieces of hand-crafted art according to requirements and budget.