Some of the best ideas in life never see the light of day, but NOTINLOVE is a Bali beach idea that actually came true. We’d fallen out of love with brands we’d grown up with. The quality and experiences we’d come to expect from them seemed to cheapen, purchase after purchase year on year. So….two years, plenty of ups & downs and suitcases full of determination later, we’re finally here to help you discover products and experiences we believe you’ll love.

NOTINLOVE is an independent eyewear brand based in the UK. All our frames are designed with love and manufactured using quality materials, wrapped in multiple layers of bespoke packaging, at a price that won't break that bank.

VAT: 245890086