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Who are we? We are Persona, a luxury Egyptian cotton sock brand, using the power of colors to empower people to express their true persona! We believe that you live your best life when you are truly comfortable expressing who you are, so our mission is to bring you the softest, most luxurious and vibrant socks to do just that! How did we start? After working in an office being surrounded by the same grey suits and blending in, we knew we just wanted to stand out and a bit more fun and color to our lives. That's when we were born - combining our love of luxury products and colors to create a luxury Egyptian cotton sock brand!