YELLI JEWELS

YELLI JEWELS are Neo- Amazigh handcrafted creations of 925 silver jewelry designed by Samia Benbrahim.
The values of the brand are AUTHENTICITY + TIMELESSNESS + UNIVERSALITY.
It’s through the Berber jewels, guardians of the ancestral legacy inherited from mother to daughter, that Samia have built the image of the Moroccan culture since she was young and led her to this beautiful journey, constantly seeking to quench her thirst for knowledge of the Arts and Crafts. Then, she naturally decided to re-interpret the Amazigh culture under a new light, one closer to her personal history, in a NEO-BERBER way to tell her story through her designs.
It after her adventures, a solo 7-months trip in Asia, that Samia gets used to scribbling her thoughts and ideas and that the brand was born.

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Workers are paid a living wage; no child labour or human trafficking is involved in the production of the collection; the factory is compliant with all local environmental regulations.

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No parabens, sulfates, petroleum, mineral oil, phthalates, micro-plastics or synthetic fragrances are used in any of the products in this collection.

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The materials in this collection are free from AZO dyes and phthalates.

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This collection is entirely made in the designer’s studio and/or by an artisan collective of fewer than 10 people.

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The products in this collection are made with at least 50% recycled or upcycled materials.

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The material or ingredients in this collection are at least 80% derived from organic farming.

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Alternative materials/ingredients have been used where an animal product would normally be used.

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This collection has been made using at least 90% plant-based ingredients or materials.

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This collection has been produced on a small scale, with environmentally sensitive production methods; the constituent materials have been sourced sustainably, and conserve biodiversity.

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All packaging in this collection is recyclable, recycled and free from petroleum based plastics.

Available online
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