1

Can you share a bit about your journey into fashion? What inspired you to start Egyptian Blue?

I think fashion has always been part of who I am, long before I ever considered making a career out of it. Growing up in Paris, I developed a very personal relationship with clothes. I've always loved the way a woman can express herself through what she wears, sometimes without saying a single word.

My journey wasn't particularly conventional. I studied psychology, and eventually found myself working as a model. Being on set, surrounded by incredibly creative people, gave me a different perspective on the industry. I started paying attention not only to the clothes themselves, but also to everything that goes into creating them: the fabrics, the cuts, the way a garment moves and, most importantly, the way it makes a woman feel.

Egyptian Blue was born out of a desire to create the kind of pieces I was always looking for myself. Something feminine, sensual and effortless, with a certain confidence that doesn't need to be loud. I love clothes that feel special without looking like you're trying too hard.

Bringing that vision to life with my business partner and co-founder, Shadi, has been an incredible journey. We each bring something different to the table, and I think that's part of what makes our partnership interesting. While I'm deeply involved in the creative direction and design, building a brand also requires a strong business foundation, and that's something we've been navigating together from the beginning.

Starting the brand was also a way of challenging myself. I didn't come from a traditional fashion design background, and there was so much I had to learn along the way. But I had a very clear vision of the woman I wanted to dress, and I think that vision has been my compass from the beginning.

Looking back, Egyptian Blue is probably the most personal thing I've ever created. It carries a little bit of every version of myself, every city I've lived in, every woman who has inspired me and everything I've learned along the way.

2

What are your brand's core values and how do they show through your creative process, your supply chain, and production?

At the heart of Egyptian Blue is the idea that a woman should feel completely herself in what she wears. I love femininity in all its forms, and I don't believe that being sensual and being comfortable should be mutually exclusive.

When I design, I always think about real women and real moments. I want our pieces to be worn, lived in, danced in and taken on holidays. I'm very attentive to how a fabric feels against the skin, how it follows the body and how a silhouette moves. I love that balance between something a little daring and something incredibly easy to wear.

Beyond the creative side, we have always wanted to build the brand in a way that feels aligned with our values. Our collections are designed in Paris and produced in Los Angeles, where we work closely with our production team. Being involved in the development process, from selecting fabrics to refining samples, is incredibly important to me.

We intend to increasingly incorporate deadstock fabrics alongside carefully selected new materials, including organic cotton, while keeping our production quantities limited. This allows us to be more intentional about what we create.

I'm not interested in producing clothes simply for the sake of having something new to sell. I'd much rather create a piece that a woman falls in love with and wants to wear again and again.

For me, the ultimate luxury is something that feels personal.

3

As co-founders, you live between Paris and Los Angeles. How has the rhythm, atmosphere, and lifestyle of these cities inspired your designs?

Paris and Los Angeles are two very different worlds, and I think Egyptian Blue exists somewhere between the two.

Paris has definitely shaped my eye. There's a certain attitude to Parisian style that I've always loved. It's understated, a little undone and never too perfect. I grew up around women who could make the simplest outfit look incredibly elegant, and that has stayed with me.

Los Angeles brings something completely different. There's the sunshine, the freedom, the relaxed lifestyle and a certain playfulness when it comes to getting dressed. You can be a little more daring, show a little more skin and experiment without overthinking it.

Having a co-founder based in the US also gives us the opportunity to bring these two worlds together in a very tangible way. Paris brings that sharp fashion eye and creative sensibility, while Los Angeles offers an incredible ecosystem for garment development and more responsible approaches to production. It's a balance that feels very natural to us.

I love the idea of bringing those two energies together: the effortless sophistication of Paris and the sensuality and freedom of Los Angeles.

And then there's travel, which is a huge source of inspiration for me. I'm very sensitive to places, colours, architecture and the way people dress in different parts of the world. Our recent shoot in Mykonos was a beautiful expression of that. I wanted the collection to feel natural in that environment, with the light, the sea and the movement of the fabrics.

I think that's the Egyptian Blue woman. She doesn't necessarily belong to one city. She takes a little bit of everywhere with her.

4

What does sustainability mean to you? What role does it play in your work and life?

I think sustainability begins with being conscious of the choices we make, and accepting that there's always room to do better.

When Shadi and I started Egyptian Blue, one of the things that mattered to us was finding a way to create beautiful clothes without automatically following the traditional cycle of constant production and newness.

One of our ambitions is to increasingly work with deadstock fabrics. There's something quite beautiful about giving an existing material a new life. Sometimes a fabric is available in such limited quantities that it makes the finished piece feel even more special.

This is also where Los Angeles plays an important role in our vision. Beyond its creative energy, LA has a remarkable network of fabric suppliers, local manufacturers and businesses exploring more responsible approaches to fashion. Having our production based there gives us access to that ecosystem and the opportunity to develop closer relationships with the people making our clothes.

I like to think of our approach as bringing together the best of both cities: the sharp creative eye of Paris and the manufacturing expertise and sustainability-minded innovation of Los Angeles.

Of course, I would never pretend that running a fashion brand has no environmental impact. Sustainability is a continuous learning process, especially for a young independent label with limited resources. It's something we're committed to developing as the brand grows.

On a personal level, I've always had an appreciation for pieces that stay with you. I love vintage, I love rediscovering clothes in my own wardrobe, and I love the idea that something I wore five years ago can still feel relevant today.

I try to bring that same philosophy into Egyptian Blue. I want to create clothes that women form an attachment to. Pieces they take on their travels, wear on memorable evenings and rediscover years later.

I think we sometimes forget how emotional our relationship with clothes can be. To me, encouraging women to cherish what they already own is an important part of the conversation around sustainability.

5

What do you think is the role of platforms like Wolf & Badger—and the independent, ethical designers they support—in creating a more sustainable model of consumption and minimising the environmental impact of the fashion industry?

I think platforms like Wolf & Badger are incredibly important because they give independent designers something that can be very difficult to achieve on their own: visibility.

When you're building a young brand, you're not just designing clothes. You're trying to find your audience, establish your identity and compete for attention in an industry that is already so saturated.

Having a platform that brings together independent designers and introduces customers to brands they might not otherwise discover creates opportunities for a different kind of fashion ecosystem.

What I particularly appreciate is the idea of encouraging people to discover the story behind what they're buying. When you understand who designed a piece, where it was made and the thought that went into it, your relationship with that purchase becomes much more personal.

I think independent designers have an interesting role to play in changing the way we consume fashion. Many of us work with smaller production runs, have closer relationships with our manufacturers and make decisions with a very personal sense of responsibility.

Of course, being independent doesn't automatically make a brand sustainable. But platforms that encourage transparency and give visibility to more thoughtful approaches to production can help consumers make more informed decisions.

For Egyptian Blue, being part of a community of independent designers who are each trying to do things in their own way is something I really value.

Ultimately, I think fashion becomes much more interesting when we give people the opportunity to discover something beyond what everyone else is wearing.

6

What are some common misconceptions about founding and running an artisanal womenswear brand you wish you could debunk?

Oh, where do I begin? Laughs.

I think one of the biggest misconceptions is that having your own fashion brand means spending your days being creative, choosing beautiful fabrics and attending glamorous events.

And don't get me wrong, there are moments when it really does feel like that. Seeing our collection on the runway at New York Fashion Week, for example, is an experience I'll never forget.

But what people don't necessarily see is everything that happens behind the scenes. The endless fittings, the samples that don't turn out the way you imagined, the production delays, the difficult financial decisions and the amount of problem-solving that goes into bringing even one garment to life.

I've had to learn so many things that have absolutely nothing to do with designing clothes.

Having a business partner has also taught me a lot about collaboration. Shadi and I bring different strengths and perspectives to the business, and building Egyptian Blue together has been a learning experience in itself. There's the creative vision, of course, but also the reality of making that vision commercially viable. Finding the balance between the two is an ongoing process.

I think another misconception is that you need to have everything figured out before you start. I certainly didn't. I had a vision, a very strong instinct and a willingness to learn. The rest has been a combination of hard work, mistakes, beautiful encounters and a lot of perseverance.

And perhaps the biggest lesson for me has been learning that creativity and business are two very different disciplines. You can be completely in love with what you're creating, but you also have to understand how to build something that can survive and grow.

There have been moments when I've questioned myself, when things haven't gone according to plan or when I've had to make decisions I never imagined having to make.

But I think that's also what makes the journey so meaningful. Every time I see a woman wearing Egyptian Blue, especially someone I've never met, I'm reminded of why I started.

There's something quite emotional about seeing an idea that once existed only in your imagination become part of somebody else's life.

And I think that's what keeps me going.

7

What's next for you and Egyptian Blue? Are there any upcoming projects or collaborations you're excited about?

I feel like Egyptian Blue is entering a new chapter, and that's really exciting for me.

We've spent the last couple of years building the foundations of the brand, developing our identity and learning so much along the way. Now I'm looking forward to taking everything we've learned and becoming even more intentional about where we go next.

We recently shot our collection in Mykonos, which was such a beautiful experience. I wanted to capture that feeling of summer when everything seems a little lighter, when you feel beautiful without making too much effort and when you wish the day would never end.

We also recently had the opportunity to present Egyptian Blue in London during Fashion Week. Being able to meet people in person, introduce them to the collection and hear their reactions was incredibly rewarding. Those moments of human connection are something I really want to continue exploring.

I'm particularly interested in developing more creative collaborations, working with women whose style and individuality I admire, and finding new ways to introduce Egyptian Blue to an international audience.