ALIEL

Founded in 2017 by Egyptian designer Leila Abo Tira, ALIEL—Leila spelt backwards—embodies the beautiful and unusual side of fashion. At ALIEL, we start with one Arabic word. We expand that word to create a story, a concept, and a timeless design. Every woman has a story, her wardrobe should too. A combination of aesthetic, concept, and quality, Aliel is a contemporary, independent brand with a modern twist. Unique and unusual is in our DNA. We balance tradition with rebellion. We capture hearts and inspire. ALIEL empowers and inspires women through art. We celebrate originality, individuality, equality, and freedom.