Ever Rêve

Established in 2010, EVER RÊVE (ever, in English and rêve, to dream, in French) is a Swedish fashion label based between London and Gothenburg. In 2016 Michelle Urvall Nyren subtly shifted the brand’s focus, creating smaller, considered collections, of not only beautiful items of clothing, but ones with a clear ethical and sustainable background. The design process remains similar; routed in Michelle’s Vietnamese heritage, a combination of traditional craft with contemporary techniques. Each individual garment is created working with the intricate methods of hand dyeing, traditional wax batique, as well as more modern methods of digital printing to create a standout effect.