JORI PAPA is a family owned shoe brand where Jori serves as the designer and creative director. Originally South-Eastern European and with a Mediterranean vibe in her blood, Jori accepts that style plays an important part in her life. She recalls her childhood memories sketching fashion outfits and shoes in secret during the long summer afternoons, while her grandma believed little Jori was having a nap. The designer’s background in architecture has been invaluable in executing her vision and constructing new silhouettes.
Based in London, the label wants to be renowned for elegant creative silhouettes in beautiful colour combinations with a modern aesthetic.