NOT

NOT is a New York-based mens and womenswear brand inspired by the everyday performance of dressing. Our passion lies in designing tactile, playful, surprising pieces that inspire curiosity in the wearer. A graduate of Rhode Island School of Design, designer Jenny Lai drapes, cuts, and prototypes all styles from her studio in Manhattan and works alongside expert tailors and seamstresses located in New York's Garment District for limited edition runs. The brand also designs custom performance-wear for contemporary musicians and dancers pushing the boundaries of storytelling.

Available online