Percival Menswear

Based in East London's Hackney, Percival combines a quintessentially British sense of understated style and rare, internationally-sourced fabrics and materials... Basically, we produce classic wardrobe staples, but will bring something different to your clothes hangars, hence the term ‘subverting the classics’. We are a small team who design, produce and shoot everything from our from our London studio. We don’t believe in rigid, out-dated fashion business models of strict seasons and industry ‘drop’ dates.