London Town Socks By Yoni Alter
London Town Socks By Yoni Alter
Available in store
We teamed up with leading illustrator and designer, Yoni Alter, to celebrate the city of London.
This is a pair of socks with a message. Alter and us hope to inspire you to explore your city and soak up its culture on foot. The design is defined by colors and shapes of our city, which is our third tribute to London after successful designs "6k Edition" and "The Magic of London".
From The Designer
“I love London’s architecture. London’s combination of both old and new iconic buildings is like no other city in the world. The distinctive buildings make great graphic shapes to work with.”
About The Designer
Yoni is a London based designer and artist. His work is bursting with colors, he integrates between the artistic and the commercial, between the graphic and the artistic, between the figurative and the abstract and between form and space. Alter studied art and design in Jerusalem before completing him MA Graphic Design at University of the arts London and has since called London ‘home,’ constantly using the city as a source of inspiration.
The Inspiration behind "London Town"
Crafted from the finest combed cotton available.
80% Combed Cotton, 17% Polyamide, 3% Elastane
No tumble drying due to the nature of yarn used in the manufacture.
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Meet The Designer
Look Mate adventure began life as two lists made by Vahan and his brother Vahagn in a London coffee shop. One was a list of people they wanted to work with, the other was a list of things they felt passionately about. In an unconventional twist on the normal business idea, they started by looking at products that would marry the two lists together and settled on what we now know as the distinctive Look Mate socks.
The aim behind Look Mate has always been to work with aspiring creatives to bring a product that cuts above the rest in delivering a high quality everyday item. The designs commissioned are by anyone from architects to visual artists. They are then produced by a father-daughter team incorporating quality into the company’s DNA from day one. Lastly, the socks are tested time and time again until perfection is reached.
The team at Look Mate may have started in an unusual way but their success has not been unusual at all, as the company deservedly goes from strength to strength, the result being a product that fulfills the brief as originally stated and one that the brothers are extremely proud of. In this short time Look Mate was featured in Design Museum and exhibited at Tokyo and London Fashion Week Men. The brand was featured in publications like Forbes, The Times and The Monocle to name few.